I saw this mostly in B2B SaaS type products when I was in IT. There is no MSRP. They literally just want to make sure you talk to a salesperson because then the ball is in their court and they can convince you how great it is.
I usually didn’t mind because they’d have answers to most of my questions. But often I wish I knew the ballpark, because my boss would give me a budget of like $20/month and they’d give me a 30 minute demo and tell me it’s $300
I work at a B2B SaaS company with a product leagues ahead of our competition in several core areas. We definitely make our pricing opaque because it legitimately is not an apples to apples comparison with other players in our space who definitely run a race to the bottom on pricing due to having an inferior product.
Cheap. Last time someone tried to get me to commit to a service that would slightly reduce the time it takes to do reporting the budgetary quote was $60,000 per year. They were notified we would rather hire and train another person to do the work.
The fun thing is, have multiple people on your team (ideally with different business names) ask for the same product, same deliverable, but be a "different company" of a different size. I've seen literal 2-3 order of magnitude price differences on the exact same product just because one is for ""Big company"" and the other is for ""little company"" (not a product that scales by usage or user count btw).
Part of our purchase approval process now involves screening for this sort of pricing behavior and blacklisting companies that do it.
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u/wesborland1234 5h ago
I saw this mostly in B2B SaaS type products when I was in IT. There is no MSRP. They literally just want to make sure you talk to a salesperson because then the ball is in their court and they can convince you how great it is.
I usually didn’t mind because they’d have answers to most of my questions. But often I wish I knew the ballpark, because my boss would give me a budget of like $20/month and they’d give me a 30 minute demo and tell me it’s $300