r/ShopifySEO Apr 14 '23

Mod Discussion: We are going to write a Beginner's Guide to Shopify SEO, what should we include in it?

19 Upvotes

My team, fellow mods, and I are almost done producing a Beginner's Guide to Dropshipping over in /r/Dropshipping. Our goal was to give newcomers the tools to avoid scammers, help us fight spam, eliminate the flood of basic questions we get, and help more dropshippers find success quickly. So far, it has been a resounding success.

Other subs on Reddit are constantly getting bombarded with both basic SEO questions about Shopify and SEO spam targeting Shopify merchants. The few posts we see here also fall largely into these categories. I have heard fellow mods groan about this issue as it gets monotonous for them to manage.

Our goal with a Beginner's Guide in this sub would be to provide something of real value to Redditors that helps them get a good start on SEO with Shopify, eliminates specific vectors abused by scammers (including link spam sellers and course malware scammers), provides links to further reading, and is something Mods of other subs and Redditors feel they trust enough to share and recommend.

The question to you, the extremely silent but growing Shopify SEO community, what subjects should this Beginner's Guide include. What resources should we ensure are added?

I estimate starting on this by end of April or early May. So take your time to post thoughts below, no rush.


r/ShopifySEO Jan 04 '24

[Mod Question]: Verifying SEO Consultants and Agencies?

6 Upvotes

We received a question via modmail (i.e. "message the moderators") asking if we would provide a way for SEO consultants and agencies to become verified in this sub. This is not the first time the question has been posed and I assume it is being requested by my colleagues who want to try and standout in here while giving advice.

I see no problems with building out a flair for "Verified SEO" but the path to doing so is a little murky. How would we verify they are an SEO? Since anyone can start and claim to be one with no certificate or degree and because results are often kept private/secret or outright faked, how would we even validate such a thing?

If this is something the community here would find useful please help me understand how you to provide such verification for you.

Questions to answer in the comments:

  • Should we have a flair for verified SEO?

  • If yes, how should that verification be done? Should I just use my best judgement or is there some marker you believe would be applicable to most if not all SEOs?


r/ShopifySEO 10h ago

Why AI generated meta tags often come out generic, and what actually changes it

4 Upvotes

Founder here. We make SEO HERO AI Meta Tag Generator, a Shopify app that writes meta titles and descriptions. Been thinking about why so many AI meta tags come out bland and interchangeable, since we spent this month on exactly that.

The short version is the AI is usually working blind. You point it at a product, it sees a title and a description, and it writes something reasonable but generic because that's all it has. It doesn't know what people actually search to find you, it doesn't know that batch is going on sale next week, it doesn't know these products are aimed at beginners. So you get tags that are fine and completely forgettable.

Two things fix most of that, and both come down to giving it more context.

First is real search data. Instead of guessing which keywords to target, you can connect Google Search Console and let the terms shoppers already use feed into the generation. Writing a title around a phrase people actually search beats writing one around a phrase you assume they search.

Second is just telling it what's going on. When you generate for a selected batch, you can add a quick instruction now, things like lead with free shipping, these are for a summer promo, this collection is for first time buyers. One line of context and the output stops sounding like it could belong to any store.

None of this is really unique to our app, it's more a way to think about AI meta tags in general. A generic result usually means the tool didn't have enough to work with, not that the AI is bad at writing.

If you generate meta tags with AI, do you give it any context first, or just point it at the product and take what comes out. Genuinely asking, because the quality gap is bigger than people expect. It's on the Shopify App Store under SEO HERO AI Meta Tag Generator if you want a look.


r/ShopifySEO 19h ago

Turn Product Discovery Into Confident Purchases with AI Quizzes @Shopify 🚀

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4 Upvotes

r/ShopifySEO 19h ago

We built a simple way to search local shop stock in Kigali; would love your feedback

2 Upvotes

Hey r/Kigali 👋

We’re building Hills Africa to make shopping around Kigali easier.

Instead of walking shop to shop asking who has a product and how much it costs, we’re mapping local businesses so you can search first and know where to go.

We currently have shops across Nyamirambo, Cyimisagara, Nyakabanda, and parts of Town.

You can try it here:

hillsafrica.app

Search for something you’d normally go around town looking for: shoes, electronics, clothes, beauty products, etc.

We’re still early, so I’d really appreciate honest feedback:

Did you find what you were looking for?

What should we add next?


r/ShopifySEO 1d ago

What happens if I delete Yoast?

6 Upvotes

I used Yoast to add meta descriptions and improve some seo. Changed over to Tiny SEO recently but still made who knows how many edits in Yoast.

According to Tiny SEO their app writes directly to Shopify and deleting Tiny won’t affect anything. Is Yoast the same?

  1. What will happen to the product’s meta data and other info after I delete the app?

  2. Is there any fast way to back this data up? Will all of this data be in the shopify products export?


r/ShopifySEO 1d ago

We've had quite a lot of orders come through via the Shop app this month. Anyone else?

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4 Upvotes

I'm trying to work out whether it's because of all the SEO work we've been doing, or if it's down to Shopify's efforts on improving discovery inside the app


r/ShopifySEO 3d ago

What’s the most common SEO mistake you see on ecommerce stores?

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8 Upvotes

r/ShopifySEO 3d ago

Had Claude run a full AI visibility analysis on a German Shopify store. 31,594 citations tracked, the store appeared 8 times.

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5 Upvotes

r/ShopifySEO 6d ago

Ecommerce SEO question: what do you check first when auditing a store?

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2 Upvotes

r/ShopifySEO 7d ago

We built our 2026 Google Merchant Center suspension audit checklist into a free Shopify guide — including the technical stuff most guides completely miss.

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2 Upvotes

r/ShopifySEO 9d ago

Has anyone actually looked at their Shopify traffic from ChatGPT?

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2 Upvotes

r/ShopifySEO 10d ago

updated images on my site

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1 Upvotes

r/ShopifySEO 11d ago

Everyone told me my category was too crowded. Then I noticed the biggest brands were selling the product and nobody was selling the instructions.

4 Upvotes

Affiliation up front: I sell a DIY lash kit. No link, and nothing here needs you to care about lashes.

One customer opened my kit, looked at the tray, and said, “Oh—they're numbered.”

That reaction stuck with me because I hadn't explained anything to her yet. She immediately understood the part of the product I'd spent the most time thinking about.

It made me realize that confusion might be the thing I'm actually competing against. Not price. Not necessarily the other brands.

So I spent a weekend looking at what people search for in my category. Mostly because I was trying to convince myself the market wasn't completely hopeless.

I pulled competitor/search estimates from Similarweb. They're obviously directional rather than first-party analytics, but the pattern was interesting:

  • The market leader is enormous, and a huge portion of their search traffic appears to come from people already searching their name. That's years of brand-building I can't—and shouldn't try to—outbid.
  • One mid-sized competitor ranks for hundreds of phrases. Some of the interesting ones weren't really product searches at all. They were people trying to figure out what to do.
  • The smallest brand I looked at was the most interesting. A much larger share of its discovery appeared to come from non-branded searches—people searching questions rather than the company's name.

And that's where something clicked for me:

Nobody types my name yet, so the only door open to me is the door marked with a question.

In my category, everyone answers:

“Which lashes should I buy?”

Far fewer people answer:

  • “Which length do I use?”
  • “Which one goes where?”
  • “Where do I start?”
  • “Why did mine fall off?”

Those aren't glamorous searches. But they're exactly what a beginner wants to know before she becomes someone who has a favorite lash brand.

I'm still way too early to know whether this strategy will actually turn into sales. But it's changed what I'm spending my time on.

Instead of trying to make prettier product posts than companies with much bigger budgets, I'm building around the questions beginners are already asking.

For anyone who entered a crowded category without a huge ad budget: did education/search actually become an acquisition channel for you, or am I overestimating how much informational traffic converts?

Happy to post the actual competitor search data in the comments if that's more useful than the story.


r/ShopifySEO 12d ago

Store with a novel innovative product. Worked on it for 6+ months. Bad SEO - fix in progress. Looking for feedback and advise on how to increase preorder sign ups.

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1 Upvotes

Link to the site.

Please let me know what you think. Any advice would truly be appreciated.

I think there's a lot of potential to the product so I'm not willing to give up so easily but the feedback as been terrible.


r/ShopifySEO 13d ago

Noticed something on Shopify stores: the collection pages that rank best usually have the LEAST copy, not the most

4 Upvotes

Worked across a bunch of Shopify stores, and this keeps coming up. Everyone says to load your collection pages with keyword copy to rank. But the pages actually pulling the most organic traffic are the lean ones, not the ones with a 500-word intro block stuffed on top.

My theory on why:

The lean pages that rank tend to have strong internal linking and good product content underneath. The ranking power comes from structure and the products, not the collection prose.

The heavy-copy pages usually rank worse because the copy is generic filler ("welcome to our collection of premium X") that adds nothing and kills conversion. High word count, zero value.

When copy has helped, it was never volume. It was a few lines answering real buyer questions for that category, placed so it doesn't bury the grid.

So my working theory: collection-page copy is a weak ranking lever next to internal linking and product depth, and most stores are adding copy to fix something copy doesn't fix.

Has anyone got a clean case where adding copy to a collection page, everything else held constant, actually moved it for a competitive head term? Or is collection copy mostly a UX/conversion call we've dressed up as SEO?


r/ShopifySEO 14d ago

Shopify product listing specialist | Product research | Shopify Store manager

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1 Upvotes

r/ShopifySEO 14d ago

Are product pages going to need to be optimized differently for AI?

2 Upvotes

With Shopify SEO, we're used to thinking about titles, descriptions, schema, keywords, internal links, etc.

But an AI recommending a product may need to understand more than that. For example, not just that something is a running shoe, but whether it's better for long-distance running, beginners, wide feet, wet weather, and so on.

I've been looking into this especially AgenticFeed which made me think about product data from the AI side. Has anyone here actually experimented with making their Shopify catalog easier for AI systems to understand?

Looking forward to you all suggestions.


r/ShopifySEO 14d ago

I wanna steal the Shopify setup

0 Upvotes

There's a company that has a very nicely working Shopify setup on a premium theme. Can I steal their functionality but under implement it on a free theme as I don't have the budget?


r/ShopifySEO 14d ago

What I learned automating product meta descriptions for 1000+ item catalogs

3 Upvotes

I've spent the last few weeks working on automating meta descriptions for large Shopify catalogs, and a few counterintuitive takeaways:

  • A "generic but optimized" meta description often beats a rushed manual one, but never beats a genuinely well-crafted one
  • Image alt text has an underrated SEO impact on large catalogs (image search + accessibility)
  • Automating 100% without human review creates keyword duplication that can hurt ranking

Has anyone else here tested SEO automation workflows at scale? How do you handle the speed vs quality trade-off?


r/ShopifySEO 15d ago

Created ALT/SCHEMA Shopify Apps but NO Reviews

2 Upvotes

Hi everyone!

I developed 2 well-looking, intuitive and one direction narrowed and up-to-date needed apps related to SEO and AI indexing:

  1. AltVision

It writes internally scored ALT Text of 2-3 sentences and no hallucinations for every image in your shopify with highly effective VISION AI Claude model and you have manual/automatic bulk approval, editing menus, regeneration if needed and different tiers.

  1. SchemaVision

It makes your products index in AIs, so it could appear in ChatGPT/Claude/Gemini and etc chats and Google Rich Results. Technically it fills JSON-LD schema and Schema.org product data such as brand, price, availability, SKU, and GTIN with Claude VISION AI. For missing descriptive fields, it reads the product photo to infer color, material, and pattern, and scores each by confidence so you review anything uncertain before it goes live. Analogical - tiers, menus, intuitive UI.

My proposal for you is to please test, give your true feedback and share some negative sides/insights of the idea.

Thanks in advance!


r/ShopifySEO 16d ago

Title: Built an AI tool that audits competitor pricing and writes ad copy from real Shopify data — curious what this community thinks

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3 Upvotes

r/ShopifySEO 16d ago

Built a Chrome extension to fix manual e-commerce fulfillment queues & customization exports (Demo live, looking for feedback)

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1 Upvotes

Hey everyone,

If you run an e-commerce shop or make custom products, you know the browser tab headache: constantly switching between order pages, copying customer customization notes into separate files, and manually formatting fulfillment sheets.

I built **OrderStack** as a lightweight Chrome extension to pull order details, batch personalization notes, and organize production queues directly inside the browser in one click.

**Tech & Feature Highlights:** \* **No bloated dashboards:** Operates directly over your store workflow to eliminate tab clutter. \* **Instant Order Parsing:** Extracts key customization fields without manual copy-pasting.

* **Interactive Demo Available:** Built a sandbox version so you can test how the queue behaves before installing.

🔗 **Try the live demo here:**[https://orderstack.layeredlumens3d.uk\](https://orderstack.layeredlumens3d.uk)

Would love your honest feedback: How does the UX feel on the demo? Any specific permissions or browser performance bottlenecks you usually watch out for on workflow extensions like this?

Thanks for checking it out!


r/ShopifySEO 16d ago

The most common SEO mistake I see: ignoring search intent completely

3 Upvotes

If the top 3 results for a keyword are category/collection pages, you need a category/collection page to have any real shot at ranking there. Doesn't matter how well-optimized your product page or blog post is, it's the wrong page type for that SERP.

You genuinely cannot force a product page into a spot Google clearly wants filled by a collection page. Same goes for a blog post, or a homepage, whatever the mismatch is.

This isn't specific to any one type of query either. It applies across the board, your page format needs to match what's already ranking, not just have great content or the right keyword.

Feels like one of those things that's obvious once someone points it out, but I still see it missed constantly, people optimize the content and keywords perfectly and wonder why they're stuck on page 2, when the real issue is they built the wrong type of page entirely.

Anyone else run into this a lot? Curious what other intent-mismatch patterns people commonly see.