r/pics 1d ago

Almost twenty years ago Apple Stores looked like this

4.3k Upvotes

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3.0k

u/OtherAlan 1d ago

It hasn't changed much.

Apple store in San Francisco union square.

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u/truesy 1d ago

yeah was gonna say, this doesn't look very different...

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u/MillCityRep 1d ago

Brighter now. At least those near me.

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u/Excelius 1d ago

Probably all LED lighting now.

But otherwise main difference is just the products laid out on those tables.

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u/IndestructibleNewt 1d ago

They use natural lighting in most of their stores. Some even have trees inside

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u/ErraticDragon 22h ago

Apple Stores near me are all in traditional Shopping Malls and definitely don't have natural lighting.

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u/douchey_mcbaggins 21h ago

The stand-alone stores definitely can and do use more natural light, but it's not fair to say that they largely do that, as there are still a ton in shopping malls and I guess airports and shit.

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u/zaya1914 22h ago

100% use harsh gym lights.

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u/apocolipse 1d ago

This was in the dark ages, long long ago, the era of the CFL (and I’m not taking about Canadian football.)

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u/ChampionshipHot5468 15h ago

This is yesterday to anyone over 45.

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u/brohebus 23h ago

It can be two things.

u/Kazen_Orilg 2h ago

Resquiat in piss, Crappy Fucking Lightbulbs.

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u/Samwellikki 23h ago

Yeah, but did you try looking at it while thinking different?

u/UncoolSlicedBread 9h ago

Apart from the entire glass front facade that opens up to the street, two story interior, and a glass staircase that goes up to an entirely new area where people can charge their devices and work on things inside the store it looks the same.

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u/Ben_Frankling 22h ago

The first picture is kind of crazy tbh. It's so tiny compared to today's Apple stores. And there's always a million people in them.

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u/r0ndy 21h ago

That was what I noticed. These seem almost cozy, and the Apple Store near me is huge with vaulted ceilings. Clinical vibes now too

u/microwavedh2o 6h ago

There’s more open space and less clutter now.

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u/darkeraqua 23h ago

That’s not even the first one in SF. The original location at 1 Stockton was two story, but set up largely the same as the old stores.

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u/Veearrsix 16h ago

That staircase was terrifying

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u/brendan1018 13h ago

I miss that one. Right off the Bart station and across from Virgin 😂

u/MuenCheese 8h ago

It became a T-Mobile store or something right? I liked that location but the Union Square one is really cool. I was lucky enough to get a really extensive tour of it when it was opening.

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u/t0getheralone 1d ago

A lot less senior education lessons in that shot idk

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u/OtherAlan 1d ago

For the SF location, all the educational stuff is done on the second level in front of a big led screen.

I've seen more mall-type settings where they do the same, but it's more centralized to the very back of the store.

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u/PatSajaksDick 1d ago

There used to be actual 1 to 1 sessions, they were very popular with the older crowd

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u/ishtaa 17h ago

I taught those for almost 5 years, I loved that job. Had some absolutely lovely seniors that I worked with regularly.

And then shortly after I quit they completely changed the program getting rid of the 1to1’s and went completely to workshops (which I hated teaching… people wanted to come to get questions answered or have someone walk them through a project at their own pace, not sit through a lecture.) Made me so sad. Apple did so many things right with the retail stores in the earlier years, only to slowly strip away so many of the things that made it great.

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u/ishtaa 17h ago

I taught those for almost 5 years, I loved that job. Had some absolutely lovely seniors that I worked with regularly.

And then shortly after I quit they completely changed the program getting rid of the 1to1’s and went completely to workshops (which I hated teaching… people wanted to come to get questions answered or have someone walk them through a project at their own pace, not sit through a lecture.) Made me so sad. Apple did so many things right with the retail stores in the earlier years, only to slowly strip away so many of the things that made it great.

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u/Hylian_ina_halfshell 22h ago

Which was the plan. Apple wanted to have people adopt the eco system even at a huge personel cost that was just losing revenue.

Once adopted it was phased out. Pretty common business idea tbh

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u/TandemSegue 1d ago

Homeboy standing there on the left with the corner of the table square between his ass cheeks.

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u/iammacman 22h ago

Let’s agree to disagree. The first Apple Stores had wooden floors that were switched out for the grey Italian tiles somewhere in the mid 2000’s. The products in the early days were black or white or whatever boxes the came in. Apple contracted with them to change the packaging to white boxes so they would match perfectly marketing guidelines. They used to have a kids section with iMacs table with black ball stools for the kids to sit on - these sections no longer exist. The stools at the Genius Bar were all wood and black. Now the seats are a blonde wood with chrome metal legs. I could go on, but I believe you can see my take on this since I worked at an Apple Store through all of these remodels and changes. Basic layout is similar, but has changed very much.

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u/aiiye 22h ago

The story of the stone on the floors always cracks me up.

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u/AdmiralTR 18h ago

What’s the story?

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u/fosh1zzle 17h ago

Apple basically bought a quarry in Italy to make these tiles. So beautiful and luxurious until someone spills something on them and you realize they absorb stains to an nth degree and have to have a specialized team flown in to fix.

Sometimes overnight when it’s something like blood, which is more common than you’d think.

On the flip side, most of the tables are/were made by a family owned company by a dad and son duo and they hired help as the orders got bigger.

Silk was also stretched over the lights to diffuse harshness.

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u/rsemauck 16h ago

I remember that in 2005 the osaka Apple store used to regularly have concerts. It was actually a lot of fun just going there to listen to music. Much nicer vibe than nowadays.

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u/trustmeimshady 22h ago

Well it doesn’t have that cozy 2008 look anymore it’s more like a dystopian look a like of it

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u/unconfusedsub 1d ago

The dispensary I work at looks just like an Apple store. I hate it

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u/Pattern_Humble 1d ago

That's a lot like the NYC Grand Central store

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u/brihamedit 22h ago

I would expect design skills to be significantly upgraded. The new store design is likely precision designed to crowd control and behavior control. And of course influence senses through design and also secret tech that apple has. Their chip can gently massage the user's inner experience plane.

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u/lanceinmypants 22h ago

thanks, I haven't seen an apple store in a decade.

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u/sHoRtBuSseR 21h ago

This is nearly identical to the one in Pioneer in Portland Oregon.

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u/Brikandbones 20h ago

Exactly the same here in Singapore

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u/_Aj_ 20h ago

And yet somehow the old still looks so outdated. 

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u/chapelchill 17h ago

No squishy ball chairs tho 😢

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u/random314 13h ago

They no longer have mini Steve Jobs though lol.

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u/Accomplished-City484 12h ago

That’s a relief, I was thinking “Jesus how long since I’ve been in an Apple Store? What on earth do they look like now?”

u/Shizzle55 5h ago

Yeah they've basically stayed the same. I was in one a few years ago in the mall here and it literally looked just like OP's pictures except more modern furnishings

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u/Tzahi12345 22h ago

The nostalgia for me is the chill environment at Aventura mall, now it's absolute chaos