Ok so this started as a joke experiment and then it worked, so now it's a process.
Quick context so you know where this is coming from. We're an AI agency. The whole pitch is we find one expensive, repetitive problem inside a company and put AI around it so they don't have to hire a full time AI team. Which means our own outbound has to work or we don't eat. No SDRs and no outbound agency, we DM people ourselves. This is the workflow we use to get our clients.
Last month one of these got an actual reply, with a question in it, from a company doing about $400M. That is not a company that needs to reply to a small shop. We'd been sending them as a casual test and after that reply we made it the default.
I'm aware this reads like the exact kind of post I usually roll my eyes at. You can go do it in an hour and see for yourself though.
The core idea is dumb simple. Buying is psychological. You can stack 30 tools on top of a message that's aimed at the wrong person with the wrong framing and it still dies in the inbox. So before any writing happens we make Claude work out a few things about the decision maker that almost everyone skips:
How old are they. A 28 year old head of ops and a 58 year old COO do not respond to the same message and pretending otherwise is how you get ignored by both.
Who actually owns the budget. In a 50 person company the person who feels the expensive problem every day is usually a director and the C-suite just signs. Everyone DMs the CEO anyway.
How long they've been in the seat. Six months means they're still building the playbook and still shopping. Four years means they're locked in and you'll have to pry them out.
What's their stack. If they're still running 2021 software, the repetitive problem is probably sitting right on top of it.
What's changed lately. They posted a job for an in-house AI hire or a new ops exec came in or a launch is about to bury some team in manual work. Any of that means the problem is getting expensive right now.
What are they posting about. If a COO is suddenly posting about AI adoption, someone above them asked what the plan is and you want to be in the inbox that week.
We tuned all of this for what we sell. Swap the signals for yours.
Setup is small. Claude with the Gamma connector switched on, plus a LinkedIn account. No agent framework and no 30 tool stack. Everything below is just what we ask Claude to do, in order.
Step 1. Don't buy anything. LinkedIn settings > data privacy > get a copy of your data > tick connections. They email you a CSV in a day or two. Your existing network is a better list than anything you'd scrape and you already have a reason to message them.
Step 2. Find what the buyer actually wants. Paste your offer in one paragraph plus who you're targeting (title and company size, industry if it matters) and ask Claude for the real problem underneath the surface complaints and why they'd buy this week instead of next quarter. Push it past the obvious answers, the first pass is always generic. This is the raw material for everything after.
Step 3. Turn that into a person. Ask it to build a full persona from the same targeting. The words they use. What they're scared of at work. What they actually care about versus what they post. You want it to read like a human instead of a job title.
Step 4. Get your openers. Give it the offer plus the persona and ask for 8 different ways to open a conversation, each one built off something specific in the persona. None of them should be the "quick question" template every SDR on earth is running right now. If one of them is, throw it out.
Step 5. The meme deck. This is the part that gets replies. Ask Claude to look up [company], find the expensive repetitive problem, write one meme tied to that exact pain and build a 5 slide Gamma deck around it. Slide 1 is their problem. Slides 2 to 4 are how you'd put AI around it, laid out clearly enough that they could take it to their own team if they wanted (most don't). The meme sits in the middle. If the deck comes back sounding like a pitch, tell it to make it about them and cut the about us stuff. That one line fixes most of it. The logic is a founder is scrolling, half doubting your DM, and then hits something that makes them stop for a second. That second is the whole game.
You can plug in Apollo or whatever and run this on a list. Don't. Do 5 by hand first. Claude will screw up one every few decks and you want to catch that while it's cheap. Once you've seen 5 good ones you know what good looks like and then you scale.
The DM itself is short. Something like "built this for [company], figured it'd help with [the thing they're dealing with]" and the deck. The deck is the message, the text is just the reason to open it.
Ghosters get a plain meme, no deck. Ask Claude for one tied to the same pain. Some of them come back cringe, tell it to redo it non cringe and it usually does. Something dumb and funny beats "just bumping this" for the fourth time.
That's the whole thing. It looks easy written out. It took 100 hours to get to something that doesn't embarrass us, mostly because the first batch of decks were bad in ways we had to learn from. Try it on 5 people this week and come back and tell me what broke.
TLDR: we're an AI agency and our cold DMs are 5 slide meme decks built with Claude and Gamma. Claude works out the psychology of the decision maker before writing a word. A $400M company replied. Do 5 by hand before you automate anything.