The first thing to know about Cyberselfish, the chillingly prescient
2000 book about Silicon Valley that its author, Paulina Borsook,
says “ruined my life” and caused a 25-year-long “curse” to befall
her, is that it’s very, very funny. Cyberselfish, which
Borsook cannot stand to name and instead calls “TDB” (short for
“that damn book”), is a classic, fish-out-of-water tale of a
journalist investigating a strange land. Except, in her case, as a
California native, it’s the work of a fish regarding an invasive
species that suddenly befouled the tank she’d been swimming in her
whole life.
Her observations from the murky milieu of the dawning tech world are
as hilarious as they are depressing; early in the book, for
instance, Borsook recounts what happened after she wrote a
satirical guide for the website Suck.com on dating men in tech.
(Do profess Ayn Rand fandom, “don’t tell him about your best friend,
the urban planner, who uses HUD money to develop low-income
housing.”) After the piece was published, emails cascaded into her
inbox.
“Guys were positive that I had been writing about them,” Borsook
wrote in Cyberselfish. “Or about someone they knew (I hadn’t written
about anyone in particular). Guys wanted to meet me for coffee, as I
was obviously their dream girl (it was a joke, guys, and no, thank
you). At last! A woman who understands me! No, more modestly, I was
just someone who had been paying attention.”
Borsook, an author and poet, began working in Silicon Valley in
1981, first as a technical writer for software companies. As she
freelanced for various tech outlets and from her perch as a
contributing writer to Wired in its earliest years, she began to
piece together, as she put it in Cyberselfish, “a picture of an
emergent social and political subculture, one that can seem
dangerously naive and, at its worst, downright scary.”
Today, just a glance around will confirm that said subculture is no
longer “emergent,” but horribly, frighteningly, society-destroyingly
dominant. Fittingly, Cyberselfish will be reissued in the US
on September 15 by Tin House, an imprint of the independent
publisher Zando, and in the UK later in the month. The
three-decade plus history of the book traces back through a piece
she wrote for this very magazine where she began to lay out its
thesis. That essay, also titled “Cyberselfish,” ran in our
July/August 1996 [issue][] below a crystal clear subhed: “Silicon
Valley, one of the country’s biggest recipients of government
largesse, would like to bite the hand that feeds it.”
“No sector of society has benefited more and suffered less from the
government than these guys,” Borsook, now 72, told me on a recent
video call, reflecting on the central question that animated the
essay. “So why are they so hostile to it?”
Borsook was pretty much entirely right about the dangers the ‘Tech Bros’ represented. As we gear up to, finally, fight them for control of the future, it’s still worth putting some energy into making things at least OKish for one of the first voices sounding out the warning.
Full disclosure: I have no relationship with Borsook, nor with Paul Carter (who is in charge of the GoFundMe campaign above). I’m not American, nor am I in the US. I’m just someone who was lucky enough to read Cyberselfish back in the day.