Started freelancing for the first time about 3 weeks ago. Got the gig through a friend who works with an AI automation consultant, he brings in clients, I run the paid media. Current project: Meta Ads lead gen for a law firm in Spain selling a pension/retirement fund product.
Had to build everything from scratch, new FB page (zero followers), new IG, pixel, CAPI, lead forms. I flagged early that Meta needs time to find quality signal, especially with no page history, and that Google Search would probably fit this intent-driven product better. Went with Meta anyway.
Three weeks in: decent volume, mixed lead quality. Client (the automation guy, who relays everything from the law firm) wants constant changes and keeps talking about "turning things around" like there's a dial to adjust or as if we've had the campaign for months, not even a month in.
On top of that, the law firm has no CRM. No offline conversions, no way to feed back which leads actually closed. So I'm optimizing blind on lead quality and get blamed for it anyway. On Friday we launched a lookalike audience off closed deals. He's already asking today (Monday) how it's performing.
I'm done — I've got a company trip to Galápagos in 2 weeks and Mexico in October, so I'm not exactly desperate to keep this going through the stress.
For those who've freelanced longer: is this a standard "problem client" pattern, or should I have set different expectations/scope before touching the ad account? Trying to figure out what to do differently next time — and whether 3 weeks in is too early to walk, or exactly the right call.