r/GoogleAnalytics • u/michaelseanc • 8d ago

Question GA4 Outage?

I am showing significantly low traffic on some of my sites and normal traffic on others. On the sites that are abnormal, I can’t get a real time view when trying from any of my devices so something odd seems to be happening.

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u/Jellyfishr 8d ago

Compare real time to something like Matomo 

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u/BerkHospitalityGroup 7d ago

Before assuming a GA4 outage, check whether the site(s) recently changed anything on the page: a new consent banner, a tag manager republish, or a template/theme update that dropped the GA4 snippet. When real-time shows nothing on some sites but others are fine, it's almost always the tag not firing on those specific sites rather than Google being down. Open the affected pages, use Tag Assistant or the GA debug view, and confirm the config tag is actually loading. If it's genuinely a Google-side outage, it'd hit everything, not a subset.