Expected return accounts for risk neutrally, but (for a lot of rational reasons) people are risk averse. As risk increases, expected return also must increase to be a “good investment”.
This is why, for example, stocks have a higher expected and historical return than bonds, which have a higher return than T-bills
8
u/extinct_cult 7h ago
Investing carries risk. Sitting on your money does not. The rational choice is not just to maximize returns, but to also account for risk.