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u/Neddlings55 1d ago
Didn't Walmart struggle due to the fact many European countries (Germany in particular) have strict labour law?
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u/Tjobbert 1d ago
Yes. And tried weird greeters at the entrance which creeped everybody the fuck out
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u/Hugh_Mann84 1d ago edited 1d ago
The greeters and morning exercises sound genuinely dystopian, I have no idea how anyone can look at that and think "yeah that's alright".
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u/karateema ooo custom flair!! 1d ago
It's so funny imagining a German customer reacting to an American employee
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u/Blacklotus3993 1d ago
That's only one part of it. They mainly failed because they thought they were superior in their american behavior. Turns out customers didn't like the american way and the slowness
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u/IdenticalThings 1d ago
Walmart found a way to subsidize labor with tax dollars by paying people rock bottom wages - leading them apply for food stamps/SNAP.
I doubt rational countries would be cool with that.
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u/Albert_Herring 1d ago
The UK has plenty of people in work who need to claim benefits to survive. Which begs the question as to whether the UK is a rational country, obviously.
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u/RarePreser 1d ago
To some part yes, but Walmart also wasnt able to compete with prices in Germany, because supermarkets like LIDL or Aldi at that time had a very small selection of mostly every day goods with very slime margins. So Walmart basically was outcompetet.
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u/herefromthere 1d ago
*slim, and *outcompeted (slime is thick, slippery semi-liquid, mucous etc) But I am sure your English is much better than my imprecise German. :)
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u/CaptainPoset ooo custom flair!! 1d ago
This was just one of their many problems.
Walmart isn't a very competitive company and their key competitive advantage is that they have established themselves as the local monopoly with their anti-competitive practices which they tried in Germany, too.
They failed miserably with it, as European supermarkets is and especially was a far healthier marjet, in which all supermarkets are far more cost-efficient and are fighting a constant price war. For this reason, Walmart was illegally selling at a loss and they were still more expensive than all their competitors.
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u/Laiska_saunatonttu 1d ago edited 1d ago
I too am LMFAO. I'm L'ng MFAO at Walmart who can't comprehend the European mind, healthy work culture or basic human rights and failed in countries where paying workers is mandatory and every morning employee humiliation rituals are frowned upon.
Edit. Have a cringe treat
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u/Mightynumbat 1d ago
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u/Laiska_saunatonttu 1d ago
Hell.
There are two kind of people, those who wonder why USA has so many workplace shootings and those who wondet why so few.
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u/unwilling_viewer 1d ago
They tried this at a place I worked, company chants morning meetings where they extolled the virtues of working hard, not complaining and licking American boots.
They got laughed at, insulted, ignored and in one case an over enthusiastic MBA (they sent probably 250 of them to "regenerate the company", most of them couldn't even walk, talk and chew gum at the same time) was ejected from a breakroom through the door, history did not record if the door was open or closed at the time. But no further action was taken.
One of the high ranking US directors fired someone in a meeting, she was back within a week. With a signed NDA and a massive compensation package. He was escorted off site within 24 hours after things were explained to his boss. Using very simple words and (I suspect) pictures.
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u/han-bao-huang 1d ago
I watched the show Cloud 9 and it included a bit like this and, as a retail worker from Europe, I thought it was just another part of the show that was a joke... omg
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u/Ethelred_Unread 1d ago
TIL that Walmart own only 10% of ASDA in the UK, after plateauing sales - shame they didn't get their ass kicked like they did in Germany
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u/crucible 1d ago
They owned Asda outright for maybe 22 years and barely got out of 3rd place in a very competitive market.
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u/HighlandsBen 1d ago
barely got out of 3rd place
So, second most successful in a (checks notes) very competitive market... doesn't sound too bad
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u/BevvyTime 1d ago
Bought by Walmart in 1999, Asda was the second-largest supermarket chain in the United Kingdom between 2003 and 2014 by market share…
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u/Pizzagoessplat 1d ago
To be fair to them they handled ASDA very well, which is why its such a mystery as to why they took on such a terrible approach in Germany
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u/This_Charmless_Man 1d ago
The funny flip side is Tesco absolutely botching their launch into the US because they didn't do their due diligence like they usually did.
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u/Pizzagoessplat 1d ago
Apparently they went in with the mentality of the Express Stores.
I saw a clip on YouTube about it and they had some very weird policies.
The clip kept saying "unlike the Brits, Americans....." then they'd then give a strange example that we never do in the UK. It was just terrible marketing on Tesco.
But they also never went in expecting to take out the competition and push British ways onto them, unlike Walmart in Germany
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u/bluedarky 1d ago
They handled Asda well because they basically left it to operate itself to avoid running face first into employee protection laws.
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u/JJOne101 1d ago
It says "european origin". So you won't see Walmart since they aren't in Europe, but you also won't see Amazon/AliExpress/Temu which sell a lot online in Europe, more than most companies on this list.
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u/RazendeR 1d ago
Can someone please bring internet to those poor neglected Irish already!
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u/corgi_crazy 1d ago
Internet? What is that? I've heard about something called a "wheel" and I'm looking for it.
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u/de_Duv formerly NRW, now BW 1d ago
Walmart operated in Germany for nine years, during which time numerous managers were worn down, a total loss of one billion US dollars was incurred, and German and European labour rights were repeatedly breached.
However, Walmart is not the only US company to have failed in the European market. Staples, Domino’s, GAP, Home Depot and Best Buy were also more or less unable to adapt to European conditions.
PS: I’m surprised that Aldi (Nord and Süd) and Edeka aren’t listed.
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u/DefinitionOfAsleep The 13 Colonies were a Mistake 1d ago
Depends which Domino's you're talking about.
There's 3 seperate companies operating in Europe (Australian Domino's, UK Domino's and US Domino's).
They all have the same branding, but they're not the same company.Guess which company had the 'bright' idea to expand into Italy It was the US one, obviously it was the US one
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u/VisKopen 1d ago
It just shows the countries top online retailers in Europe originate from.
So even if Walmart was the largest it would still not show up on the map.
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u/fothergillfuckup 1d ago
Didn't they own Asda for a few years?
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u/crucible 1d ago
Yes, something like 22 years. Asda mainly stayed in third place in the groceries market during their ownership, behind both Tesco and Sainsbury’s.
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u/Hugh_Mann84 1d ago
You know what, I'm more concerned about the second comment.
Also, obligatory the American mind can't comprehend Lidl.
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u/TalkersCZ Human Verified 1d ago
I dont see Alza in USA either among 100 biggest online retailers.
Weird.
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u/Subject_Meal_2683 1d ago
Why are BOL and Jumbo placed in Belgium on this map while both are Dutch?
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u/Only_Tip9560 1d ago
Walmart completely fucked up Asda and then sold it at a loss and now it is just a shit supermarket.
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u/Tigweg 1d ago
Walmart did actually buy a British supermarket chain, Asda in 1999. At that time, Asda was No. 3 or 4, by turnover of UK supermarkets. Walmart's plan was to become No. 1 in UK supermarkets, which was a lofty goal, given that the top two, Tescos and Sainsburys had been in those positions for decades. The operation made money for the parent, so was not a total failure, but strategic objectives were not reached, and majority ownership was sold in 2020.
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u/aqvalar 1d ago
I mean ice seen that crap American companies trying time and again in different parts of Europe.
And them they are surprised WHEN people and the unions fight back. Not sure if anyone ever has successfully fought against that, unless Tesla in Sweden actually succeeded (or succeeds? Is the Unions v Tesla still a thing?).
Though they've ruined their name pretty much with that shittery...
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u/XxoOPatrickXxoO 1d ago
I am actually supprised to not see tesco on the statistic or whatever the 2nd image is. (Or I'm blind enough to not see it)
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u/UnsureAndUnqualified 1d ago
Even if Walmart had been able to establish themselves: The map shows European-ORIGIN companies. Walmart is of US origin.
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u/Malkryst 1d ago edited 1d ago
Walmart owned Asda for years (including when I lived in the UK in the early 2000s), but actually decreased their market share in the UK over time as Lidl and Aldi just grew and grew from being much cheaper. Tesco continued being global number one (to Walmart in 2nd), maybe because in the UK it usually had the cheapest budget range groceries of the big 4 UK supermarkets (Tesco, Sainsbury, Asda, Morrisons), so Lidl & Aldi didn't undercut them as much - albeit Tesco Budget was terrible quality imho. Walmart then sold off Asda and just backed off from the UK, and I'm guessing from Europe too.
Morrisons and Iceland seem to be doing ok, though - they've bought up all the independent (not big franchise) supermarkets where I live, where the Co-Op(erative) are rapidly losing market share too.
Admittedly all supermarkets are so expensive here due to import costs (even with no vat), I just shop at M&S and Waitrose for groceries - if prices are similar across the board, I might as well go for the better quality food.
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u/Emet-Selch_my_love Dirty Socialist 1d ago
Is the first (or second, I guess?) commenter having a stroke, or am I?
I know that’s not what the post is about but… 😵💫
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u/Green_moist_Sponge 1d ago
Wow really? CO-OP not included in the top 100? Or any Italian retailers? Odd
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u/Ill_Raccoon6185 1d ago
Walmart is one company that has failed outside US and is no wonder as they are like trump - they lie about everything from prices to country of origin of products, They are not cheap but 'fiddle' price & weights to make out you are getting value, but you aren't. In many countries we have government weights & measures organisations that do random checks to make sure customers are not cheated and fines can be in the millions of dollars for breeches & outright deceptions.
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u/auntie_eggma 🤌🏻🤌🏻🤌🏻 19h ago
That map only shows European-origin companies, not all companies operating in Europe. Of course Walmart isn't on it.
Edit: why is Italy empty?
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u/FlowWestern212 14h ago
Isn't Metro like Walmart ? Fun fact we do have it on Ukraine
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u/MadMusicNerd Germ-one, Germ-two, GER-MANY! 🇩🇪 1h ago
I know Metro from Germany. Here it's a big retailer. You need a special card saying you have your own Business to even shop there. And then you can buy 1000 cans of Ketchup or something like that.
Not for normal people or normal amounts of shopping.
How is it elsewhere?
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u/CaptainPoset ooo custom flair!! 1d ago
I see this map and I call bullshit!
There is neither Aldi nor Edeka in the map, but niche retailers like Bon Prix and About You.
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u/Cerbbot 1d ago edited 1d ago
Yes.
Walmart tried the entry in the European market.
And failed.
Their biggest mistake was probably starting in Germany.
Where you find the both most efficient - how we call them - discounters worldwide: Aldi and Lidl.
They were doomed to fail with their american strategy.