r/SocialEngineering • u/Scampbell38 • 6h ago
The Persuasion Machine.
Lately, I’ve become curious about a question:
How does persuasion actually work?
Not just political persuasion. Human persuasion.
Why do we trust some people and not others?
Why do we change our minds?
Why do we sometimes refuse to change our minds when the evidence changes?
And how far back does all of this go?
I started wondering whether persuasion begins long before politics, advertising, religion, or social media—perhaps even before humans.
So I’m doing what curious people do when they realize they don’t actually know the answer:
I’m researching it.
I’m reading the psychology, history, anthropology, animal cognition, and communication research. And I’m trying to follow one rule:
Curiosity first. Evidence second. Conclusions last.
I know I bring my own experiences and biases to the questions. We all do. My background in mediation taught me that the goal isn’t to pretend those biases don’t exist. It’s to notice them, question them, and test our assumptions against the evidence.
Sometimes the evidence may confirm what I thought.
I hope sometimes it proves me wrong.
I’m going to share some of what I discover along the way—not to tell anyone what to think, but because I think learning how we are persuaded might help all of us become a little better at deciding for ourselves.
⚙️ One question at a time.