r/SoftwareInc • u/SpadeGaming0 • 2d ago

How does marketing work?

Doing okay right now can make and do stuff. But haven't figured out how marketing works. Any tips or general guides? The tutorial doesn't go over it well.

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u/cashout1984 1d ago

I try and do one text marketing campaign in design and dev. A video one and a press build in beta. Have a ton of marketers in teams that give you 24hr around the clock marketing and just throw a butt load of money at it.

Not marketing per se but important for sales: do not miss your release date, do not release plus/minus 2-3 months of another software in the same category. Once you have a lot of fans and market recognition you can try and screw other companies releases by releasing 2-3 months after, but not until you’ve already become pretty dominant in that market.

No idea if this is the optimal way to do it either lol

4

u/cashout1984 1d ago

Also not really marketing but something I’ve started doing and i think it’s helped: release your software at the very beginning of your release month. Try and get an update out bringing the tech levels up to date before midnight when sales data comes thru.

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u/SpadeGaming0 1d ago

Kinda managed to figure this out a bit. Glad to have confirmation from someone else though thanks. Sales are rising a good bit now.