Levi and Calvin Klein keep doing ads like this, but they primarily sell female clothing. So who is this ad for? Lesbian women? Straight femboys?
Men who can persuade their partners to buy a specific brand??
Is it just a marketing stunt? But for who? The people talking about it are the gooners and the conservatives, two people who wont buy this. Or is them talking about it causing counter-culture groups to buy it, in the same way people wear pants that say "juicy" on their butts (like Tom did in that one scene). But then those crowds would surely buy something more revealing than literally just default jeans and boxers.
What the hell is the strategy here. Im losing my mind. At least Juicy is intentinally provocative. Calvin Klein typically sell boxers. Levis sell like default jeans.
Is it just Jean Grey??? Is that the bit? Is she going to date someone called Calvin instead of Scott???
Featuring Blue Jeans and an ad for undwear. How is this selling the undwear.
Also I get the reference, that isnt the issue. How does this reference help Calvin Klein? I can say that my uncle looks like Sadam Hussain, that doesnt bring Sadam Hussain any benefit.
I hate to say it but I think some of the closeups in this are a body double. She’s pleasantly rounded in the far away shots and the closeups are 0 percent body fat hard body. Also they just suspiciously avoid panning to her face.
67
u/SuckingOnChileanDogs I’m the Joker baby! 1h ago
Alright buddy