r/AppBusiness • u/thrivewithtolu • 1h ago
Building an App Big waitlist first or launch small and grow from there?
I’ve seen a lot of founders focus on building a big waitlist before launching. After my own launch experience, I’m starting to think I’d rather launch small and grow from there.
On day 1, I had a blocker bug with subscriptions. It was fixed within 24 hours, but about 30 users were impacted.
Now imagine if I had a waitlist of 500+ people and they all showed up at once.
That’s potentially hundreds of people having a bad first experience with something I worked so hard to get them to try. And getting someone to try your product once is hard enough. Getting them to come back after a bad experience is even harder.
You can test everything before launch, but real users will still find things you didn’t.
So personally, I’d rather launch smaller, learn what breaks, fix it, then push for more users.
Curious how other founders approach this. Big waitlist first or launch small and grow from there?