Some context on how Apple handles out-of-warranty hardware failures:
Because I went all the way up to Executive Relations, and the outcome surprised me.
The Series 9: bought in February 2024. A few weeks ago, the heart rate sensor module came away from the case on its own. No drop, no water, no swimming. The original adhesive was still there, just not sticky anymore. The Genius Bar declined my case as the Watch is out of warranty since February. An advisor on the phone tried to get an internal goodwill exception approved, which also got declined. I then wrote to Apple's leadership (Tim Cook and John Ternus) and got a reply from the Executive Relations within 24 hours, with a named case owner and a phone call.
The final answer: at 2 years and 7 months, the device falls outside what they are allowed to authorise. Not a judgement call, a hard internal cutoff.
Here's the part I don't get. In the same appointment at the Genius Bar, I brought in my Series 6 from 2021. (Background: The display had failed. I tried everything. Reset, letting it run flat, etc. After letting it run flat for 1-2 months, it started to work again, so I gave it to my wife, and she was using it. As I bought my Series 9. Then, after an watchOS update, it went into a bootloop). At the Genius Bar they couldn't restore it, so it went to the depot as a software issue, and I got a brand-new replacement, free, no questions asked. A five-year-old watch. So my hardware issue transformed into a software issue, and software issues take a different path at Apple. If I would glue my Series 9 and send it in because of software issues, they would send me a replacement Series 9. But I tried the honest route and had hope for goodwill. I am from Germany, and we have 2 years of „warranty." It’s not warranty directly; it’s more like, the manufacturer has to prove to you the defect is not his fault and it’s your fault the device broke. Apple treats it as warranty, so if the watch broke in February, they would have replaced it. But as it’s a few months later in the same year, it’s not going to happen.
So the 5-year-old watch was replaced for free, and the 2.5-year-old one with a clear manufacturing defect got nothing. I told them that and they started with "You accuse Apple of manufacturing defects which isn't proven" and I directly pardoned myself as I did not want to accuse them it was my assumption. "Why would an Watch that never got tampered with fall apart on its own, at my wrist?"
What really grinds my gears: I always look after my stuff. The Series 9 has no scuffs, dents, or damage. I always wash and dry it after sweaty workouts, just like Apple says. So what am I doing wrong with my Watches dying?
I wanted to buy a new Watch Ultra in late 2026, but now I am not sure about this anymore.
Why should I buy an Apple Watch when all my Apple Watches break after 2.5 Years?
My iPhones, Macs, etc., all work flawlessly for years, and I upgrade them because of lacking features, but all my Watches I had to replace c.a. 2.5 Years after buying them because they broke...