Carnival Cruise Lines’ new loyalty/rewards program has officially launched.
You can read the program details here but in short, guests will earn points and stars on all their Carnival purchases. Points can be redeemed for towards your cruise fare or various things like Wi-Fi, shore excursions, drinks, etc. However, Carnival has not released any point valuations, so it remains to be seen how valuable those points actually are.
Stars will be used to determine a guest’s status in the program, starting at Red and going to Gold, Platinum, and Diamond (the same tiers as VIFP). Guests who earned Diamond prior to today will keep the status for life, and guests who earned Platinum prior to today will be lifetime Gold. However, from this point forward there is no lifetime status. Status will have to be earned every two years, much like airlines and hotels.
I’m really curious if any other cruise lines will follow in Carnival’s footsteps. On one hand the program change rightfully pissed off a lot of guests, so much so that they had to walk part of it back and let Diamonds keep lifetime status. On the other hand, Carnival bookings remain strong and they continue to serve lots of first time cruisers or once a year cruisers who probably don’t care about a loyalty program. If this new program drives additional revenue (especially with their co-branded credit card), I can totally see other cruise lines at least considering it.