r/PeterExplainsTheJoke 13h ago

Meme needing explanation Peter??

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u/tehMorion 12h ago

Solid joke, but you should have gone with "the treasure of Ingvar Kamprad", as IKEA is an acronym of Ingvar Kamprad (the founder), Elmtaryd (his childhood farm), Agunnaryd (the administrative parish in which said farm was located).

Ingvar Kamprad was the richest man in Sweden, and around 2012 the fifth richest man in the world, he was famously frugal, and infamously a tax avoider, so him having left a hidden treasure somewhere is honestly not entirely unlikely.

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u/CtrlAltYuri 12h ago

I would like to know more about his frugality

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u/tehMorion 11h ago

It's quite easy to find with a quick googling, but here is one exposé in Fortune magazine covering it, for example:

https://fortune.com/2026/06/25/ikea-billionaire-founder-ingvar-kamprad-frugal-habits-flea-market-haircut/

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u/CtrlAltYuri 11h ago

Took free salt and pepper from restaurants...

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u/Star_Petal_Arts 9h ago

If that were me, I'd be in prison.

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u/CtrlAltYuri 9h ago

Steal salt and pepper? Straight to jail