I'm hoping to get some honest feedback from experienced estimators, particularly people working for specialty subcontractors.
I came into my family's commercial flooring business about 5 years ago with essentially zero construction experience. I don't have a college degree or previous experience in construction. Everything I've learned about reading plans/specs, doing takeoffs, estimating labor and materials, pricing jobs, writing proposals, etc. has been self-taught.
We're a small commercial flooring/specialty concrete contractor in Utah. Our work includes polished/burnished concrete, sealed concrete, epoxy coatings, self-leveling, concrete repair, and similar specialty flooring.
Over the last 5 years I've probably helped win around 30–40 projects totaling roughly $2-3 million. I honestly don't know if that's a terrible number, a decent number given the size of our company, or somewhere in between because I don't have anyone experienced to compare myself against.
The company is currently struggling, and as the sole estimator, I've started questioning how much of that is actually on me. I'm not looking for reassurance — I'd genuinely like some honest criticism from people who have been doing this longer than I have.
One area I'm particularly curious about is relationship building.
I've realized that I probably haven't been as good as I should be about consistently following up with GCs/PMs when I submit a bid and don't hear anything. I tend to focus heavily on the estimating/takeoff side and then move on to the next project.
How much of an estimator's job should be relationship building and staying in front of GCs/PMs?
Is that primarily the estimator's responsibility, or is that normally handled by a business development person, owner, project manager, or salesperson?
For those of you working for smaller subcontractors where there may not be a dedicated salesperson, how much time do you spend maintaining relationships with GCs and PMs versus actually estimating?
I'm also curious about something that has been bothering me.
Even when I do win a project, the relationship with the GC/PM can sometimes be damaged by things that happen after the bid — crews showing up late, creating unnecessary messes, poor communication in the field, etc.
As the estimator, I may have spent weeks developing the relationship, getting invited to bid, putting together the proposal, following up, negotiating, etc., and then something happens on the jobsite that I had no control over.
How do experienced estimators deal with that?
Do you consider yourself responsible for maintaining the GC relationship throughout the entire project even though you're not running the job? Do you stay involved with the PM/GC after the project is awarded? Or is that normally considered strictly the PM's responsibility?
And ultimately, how do you evaluate yourself as an estimator?
What numbers or metrics do you track to determine whether you're actually doing a good job? Bid-to-win ratio? Gross margin? Number of repeat customers? Revenue per bid? Something else?
I'd really appreciate hearing from experienced estimators, especially commercial specialty subcontractors. If you were in my position, what would you focus on improving over the next 1–2 years?
I'm completely self-taught, so I'm sure there are things I don't even know that I don't know.