With a 700K subscriber instagram following. They are raking in 25-50K for every single sponsored post they put out there. Safe to say they are influencers as well.
Instagram ad money has dropped off a fucking cliff recently. Lots of influencers have had to go back to 9-5s. Brands don’t feel like the ROI is worth it anymore.
That’s what I’m talking about actually. Brands don’t throw money around like they used to. There are lots of influencers talking about it right now. Like millions plus accounts having their monthly take home go down to a 1/4 of what they were making.
Seems like these guys are a van conversion business with a really good social media presence so good for them.
Using instagram for an additional source of marketing (showing them doing work they would have been doing anyway) is not even remotely the same thing as being an "influencer".
Maybe it's not as effective as it used to be - but in this case whatever additional sales they get based on their instagram posts is basically free money - because it cost them little to set up some cameras and do basic editing on work they were going to do anyway.
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u/TimotheusIV 14h ago
With a 700K subscriber instagram following. They are raking in 25-50K for every single sponsored post they put out there. Safe to say they are influencers as well.