I recently went to a concert at Forest Hills Stadium in Queens. I’m not suggesting Roanoke needs anything remotely on the scale of New York or Queens. What caught my attention was the venue model: a relatively intimate outdoor stadium that makes the entire event feel like an experience.
That got me thinking about Roanoke.
Elmwood Park is great at roughly 4,000 seats, but there seems to be an interesting space between Elmwood and a 10,000+ seat arena. A 6,000–7,500-seat outdoor venue could attract artists who have outgrown Elmwood while giving them the atmosphere of a packed amphitheater rather than an oversized arena.
Forest Hills also gets a lot right beyond the music — food vendors already on the grounds, places to gather, thoughtful security, good sound management and a design that respects the surrounding neighborhood.
So imagine a modern Victory Stadium:
6,000–7,500 seats
Purpose-built for concerts
Championship tennis court + additional courts
ITF/Challenger-level professional tennis
Festivals and other sporting events
Restaurants and local food vendors
Hotel/entertainment district nearby
Modern production facilities
The tennis component is what really makes this interesting to me. Roanoke already has a tennis community and tournament infrastructure. A professional tournament could bring players, coaches and fans into town for several days, while the same stadium could host a major concert the next night.
The original Victory Stadium was a huge part of Roanoke’s history, hosting everything from football to concerts — including a Dave Matthews Band show that reportedly drew around 30,000 people.
I’m picturing something completely different from the old stadium: smaller, modern, outdoor and designed around the experience of being there.
And it doesn’t necessarily need to be at Berglund. If there’s a better site, why not build the stadium, tennis facilities, restaurants, green space and hospitality around it from the ground up?
The point isn’t to pretend Roanoke is Queens.
It’s to ask whether Roanoke’s scale might actually be perfect for a venue that sits between an intimate amphitheater and a traditional arena.
Forest Hills made me realize that we don’t necessarily need a bigger venue.
We might just need a better one.
What do you think?