Budget cuts? Brand new strategies? I’m really curious to see how this turns out.

The bundle had announced on October 20, 2025 and were already seeing the bundle first price increase.

With ads Peacock Premium and ad free Apple TV bundle: From $14.99 to now $17.99 ($3 increase) (Save $9.99/month)

Please note that Peacock Premium includes ads even though Apple TV still remains ad-free

Ad-free Peacock Premium Plus amd Apple TV bundle: From $19.99 to now $22.99 ($3 increase) (Save $11.99/month)

Starting now for new customers and returning customers. For existing customers, you will see it in your email when that new price takes effect. Maybe next billing cycle. Still save over 30% vs. subscribe directly separately.

https://www.peacocktv.com/bundle/apple-tv