r/copywriting Feb 22 '21

Resource/Tool "What the FAQ?" - What is copy? How do I start? Can I do X? Where can I read copy swipes? - CLICK HERE IF YOU HAVE A QUESTION

1.5k Upvotes

"What is copy?"

Copy is any written marketing or promotional material meant to persuade or move a prospect.

This material can include catalogs, fundraising letters from charities, billboards, newspaper ads, sales letters, emails, native & ppc ads, scripts for commercials on radio or TV, press releases, investor and public relations pages, blog posts, and lots more.

Copy is divided into two(ish) camps: Brand and Direct Response.

Brand, or "delayed response," advertising is meant to build a prospect's engagement with and awareness of a company or product. These ads are designed to build a sense of trust and legitimacy so prospects will be more susceptible to promotions and more willing to buy advertised products in the future. (Check out this swipe file/collection of ads for examples: https://swiped.co/tags/) r/advertising is a good community for copywriters of this variety.

Direct Response (DR) is any advertising meant to motivate a specific, measurable action, whether it's a sale, click, call, etc. (Check out the Community Swipe File for examples.) This is frequently called "sales in print." If you've ever seen commercial asking you to "call now"--that's a direct response ad. Email asking you to schedule a call with a life coach? Direct response ad. Uber Eats discount pop up notification? Coca-Cola coupon in a mailer? Also direct response.

Businesses need words for the kinds of ads listed above. The person who writes these words writes copy... hence: "copywriter."

Large companies tend to focus on brand advertising and smaller businesses tend to focus on DR (but not always). Ad agencies and marketing departments will often hire writers who specialize in brand ads, direct response, or both.

There are also niches like content creation, UX copywriting, technical copywriting, SEO, etc. These are not ads, per se, but they all fall under the big copywriting tent because it's writing that serves a marketing purpose.

"So it's like... blog articles?"

That's content, or r/ContentMarketing. Some of it can be veiled copy that leads to sales copy, and this is called "advertorial."

"Oh, so it's clickbait?"

Clickbait is meant to get clicks. Brand and direct response copywriters use clickbait, but not all advertisements are clickbait.

Clicks don't drive sales or build brand awareness, so this is a narrowly focused marketing niche.

"Spam? Is this spam to scam?"

Spam is an unsolicited commercial message, often sent in bulk (that's the legal definition). Spamming involves sending multiple unwanted messages (spam) to large numbers of recipients for the purpose of commercial advertising, or just sending the same message over and over.

A scam is, legally, a discrepancy between what is promised in an ad and what is fulfilled. Something is a scam if it takes your money promising you a thing, but then provides something else or doesn't provide anything at all.

Just because you see an ad with hyperbole, that doesn't mean 1) it's a scam or 2) that every ad is like that. Copywriting runs the gamut from milquetoast to hyper-aggressive, very short to very long, and there's room in this town for all approaches, though some might disagree.

"How much $$$ can I actually make from doing this? How long does it take to make money from copywriting?"

Copywriting has become the get-rich-quick scheme du jour. So let's dispel some myths:

The average newbie copywriter earns closer to $0 than $1. That's because the vast majority of wannabe copywriters never get clients or get a job. They quit too soon or never develop the skills needed to succeed.

Of the people who succeed, the vast majority of people actually working as a copywriter for a business or as a freelancer earn less than $6500 per month.

In the brand copywriting world, the people who make insane amounts of money are executive creative directors and agency owners.

This is usually after many years, and these salaries are typically reserved for people who know how to climb the corporate ladder or network. Many copywriters are the anxious/nervous/introverted sort, and so many brand copywriters hit an earnings ceiling within a few years regardless of how good they are.

In the direct response world, the people who make insane amounts of money are people who can 1) sell and/or 2) scale.

For people who can sell, big money usually comes in the form of "residuals" or "royalties" you earn based on the profit performance of the ads, and you can usually only get residuals if what you write is very close to the point of sale. (So "sales letters"? Yes you might get a cut if the business likes you and wants you to keep writing for them. "Emails?" Typically not.)

For people who can scale, big money usually comes from being able to manage and serve multiple high-paying clients , whether that's providing email services, conversion-rate optimization services, PPC ad management, etc.

How long does it take to earn lots? I've met one person who earned over a million dollars from copy and marketing, but it took him 2 years of practice and study to earn his first dollar from it. I've also met a copywriter who went from learning what copywriting is to securing his first paid gig in 3 weeks.

It depends on the jobs you apply for, whether you go freelance or in-house, your willingness to put yourself out there, your knowledge and skillset, and the competence of your writing.

"What does X word mean?"

There are plenty of marketing glossaries out there:

https://blog.hubspot.com/marketing/inbound-marketing-glossary-list

https://www.copythatshow.com/glossary

https://www.awai.com/glossary/

"Can I be a copywriter with a degree in X?"

You don't need a degree, but it depends on the businesses or agencies you want to work for. Read this post: https://www.reddit.com/r/copywriting/comments/ln4e4j/yes_you_can_succeed_as_a_copywriter_with_any/

"Can I be a copywriter if I'm not a native English speaker?"

Yes. But also read this post and the intelligent responses/caveats to it: https://www.reddit.com/r/copywriting/comments/ln4e4j/yes_you_can_succeed_as_a_copywriter_with_any/

"Is copywriting ethical?"

If you think advertising in a society under the hegemony of capitalism and the ideological state apparatuses that perpetuate consumerism is ethical, then yes.

Misleading people, lying, being hypocritical, taking advantage of the desperate, etc. is not ethical, and the same goes for ads and businesses that do this stuff.

"Is it possible to do this freelance, part time, from home?"

I mean, yeah, but copywriting is a craft. Crafts need to be practiced and honed. Once you get good, you can do this work from practically anywhere, but it's usually better to start in house, learn the ropes for a few years, and build a network of contacts/future clients.

"But the ad for this course/book/seminar/mastermind said..."

Don't be enticed by the "anyone can do this and make money fast!" crowd. They want your money, and they'll promise you a lot to get it.

(There's a great post about not getting taken advantage of as a newbie, here: https://www.reddit.com/r/copywriting/comments/k5fz68/advice_for_new_copywriters_how_to_not_get_taken/.)

Some advanced courses & masterminds are useful once you have the basics under your belt, but not before.

(Full disclosure: I also own part of a business that has a free copywriting course: https://www.copythatshow.com/how-to-start-copywriting. You absolutely do not need to give us any money for anything--the whole goal of this page is to give you everything you need to learn the basics and get work without spending any money.)

There are SOME beginner courses are decent, even if they do charge money. I've seen and heard good things about the following:

https://copyhackers.com/

https://www.awai.com/

https://www.digitalmarketer.com/certification/copywriting-mastery/

https://kylethewriter.com/

For other types of copy, I know there are these resources but I know nothing about their quality (shoot me a DM if you know of better stuff or think the following is trash):

Content Marketing: https://academy.hubspot.com/courses/content-marketing

Ahrefs SEO Tool Usage: https://ahrefs.com/academy/marketing-ahrefs/lesson-1-1

YT Videos: https://www.udemy.com/share/1013la/

Branding & Marketing for Startups: https://www.udemy.com/share/101ywu/

Small Business Branding: https://www.udemy.com/share/101rmY/

Personal Brands: https://www.udemy.com/share/101Fgy/

But you don't need a course or guru to get started. And you shouldn't take advice from me alone--you'll find a wide variety of resources shared in this subreddit. Search by flair to find it!

"So how do I get started?"

Everyone has a different opinion. Here's mine.

Step 1: Read between 2 and 10 books about copywriting, such as those mentioned below.

Step 1b: Spend 30-60 minutes each day reading and analyzing successful ads and the types of copy you're interested in writing.

Step 2: Pick a product from a niche (not THE niche) you’d like to work in and write an ad for it for it as if you were hired to do so. This is called a spec piece. When you’re finished, write 2 more spec pieces for other products.

Step 2b: These spec pieces are going to be for your portfolio. Having a portfolio to show off is necessary for acquiring clients. If you have a relationship with a graphic designer or have the funds to hire one, ask them to lay out your spec pieces in web page format. Or use Canva for free. It’ll add to the perceived value of your piece.

Step 3: Start prospecting. I recommend UpWork or Fiverr for anyone who’s starting out. Eventually, you’ll get your first few jobs and you can leverage those to get more/better/higher-paying jobs in the future.

"What books should I read?"

If you want to break into advertising/brand advertising in general, read these:

  • Ogilvy On Advertising
  • Made to Stick
  • Zag
  • Influence: The Psychology of Persuasion
  • Hey Whipple, Squeeze This
  • Contagious: Why Things Catch On
  • Alchemy

If you want to write direct response, read these:

  • Breakthrough Advertising
  • How to Write a Good Advertisement
  • The Ultimate Sales Letter
  • The 16-Word Sales Letter
  • Triggers
  • The Architecture of Persuasion
  • Great Leads

If you want to write webinars, read One to Many.

Funnels? Read Dot-com Secrets.

"That's a lot of reading. Can I get the TL;DR?"

You have to read a lot to learn how to write.

"How do I practice writing copy and get better if I don't have a job?"

Look no further than this post: https://www.reddit.com/r/copywriting/comments/mt0d27/daily_copy_practices_exercises/

And this post: https://www.reddit.com/r/copywriting/comments/duvzha/copywriting_exercises_my_personal_favorite_ways/

And this post, which will also teach you how to build a direct response portfolio: https://www.reddit.com/r/copywriting/comments/t0k3bx/how_to_learn_direct_response_copy_and_build_a/

"Do I need a mentor to succeed?"

No. But having a mentor CAN (not "will") help.

Read this excellent post for some insight: https://www.reddit.com/r/copywriting/comments/ldpftc/nobody_wants_to_be_your_mentor_but_heres_how_to/

Basically: Getting a mentor is hard and you usually have to demonstrate some serious competence before anyone will give you the time of day. Also, getting mentorship without a mastery of the basics will not help you at all.

"How do I select my niche / what niche should I start in?"

Everyone disagrees about this... but in reality you discover your niche as you work.

New copywriters will often start with a broad base of clients and jobs until they find a lot of success or aptitude in a particular market or with a particular kind of copy. Then it becomes a feedback loop, with referrals leading you to new clients in the same niche.

Unless you have a very good reason for going into a specific niche, don't try to niche down in the beginning. Cast a wide net. You might fail and get frustrated if you don't... or completely miss a market you're more passionate about.

"Can someone please critique this copy?"

Yes. But read this post, titled "You don't need a copy critique. You need a better process" first: https://www.reddit.com/r/copywriting/comments/mheur7/you_dont_need_a_copy_critique_you_need_a_better/

If you still want a critique, read this post about "Thought Soup" before you post: https://www.reddit.com/r/copywriting/comments/lu45ie/want_useful_feedback_on_your_copy_then_dont_post/

Then, if you still REALLY REALLY want a critique, please keep these two things in mind:

If you're very new, you'd probably be better off writing 20-30 pieces of copy on your lonesome, putting them aside, rereading them later, and thinking about what YOU would do to improve what you wrote -- revising or deleting accordingly. You'll learn and grow the most if you take your own writing as far as you possibly can and legit can't think of anything you can do to improve it.

The Second Thing: If you ask 10 copywriters for their opinion on a piece of copy, you WILL get 14 different opinions. Expect the critiques to be harsh... possibly even discouraging. You need thick skin to succeed in this business, and the only way to get that is to get torn apart a few times. We all had to go through it.

In the future, I might restrict copy critiques to a specific day of the week. But for now, just be cool and respectful and take constructive criticism in stride.

"How do I find clients?"

Read these threads... if you don't find your answer THEN you should ask the sub in a new post:

https://www.reddit.com/r/copywriting/comments/7lkb3l/how_to_find_clients/

https://www.reddit.com/r/copywriting/comments/jokhhs/finding_those_ideal_potential_clientswhere_to/

https://www.reddit.com/r/copywriting/comments/cu5pu5/how_to_get_clients_for_copy_writing/

https://www.reddit.com/r/copywriting/comments/gstyiv/how_do_you_find_potential_clients_as_a_freelance/

https://www.reddit.com/r/copywriting/comments/8rune6/if_youre_having_a_hard_time_finding_paying/

https://www.reddit.com/r/copywriting/comments/jy91qd/cant_get_clients_to_save_my_life_cold_email/

https://www.reddit.com/r/copywriting/comments/dkoe28/how_can_i_find_clients_as_a_freelance_copywriter/

"What should I charge for X project?"

The real answer: whatever amount the market will tolerate for your work. (Or what this dude said.)

The fake answer: Just google "copywriting pricing guide" to get a billion websites like this: https://www.awai.com/web-marketing/pricing-guide/

"Long-form copy or short-form copy?"

Porque no los dos? Copy needs to be exactly as long as it takes to be effective. Every long-form writer I know also has to write short form (emails, native ads, inserts, etc.) and every short form writer I know would benefit from picking up tactics and rhetorical tricks from long form.

"How do I do research?"

Check the responses in this thread: https://www.reddit.com/r/copywriting/comments/ucjh45/how_do_you_do_research_for_a_new_project/

"Anything else I should know?"

Ummmmmm... oh yeah, get outta here with grammer and speling pedantry. Go to r/Copyediting for that.

Every month there will be a new thread for newbie questions and critiques. Make sure to post there or I'll probably remove your stuff.

And if you want some tough love about getting started, pitfalls you should avoid, and how to behave in this subreddit, read this: https://www.reddit.com/r/copywriting/comments/ltzirg/6_things_i_learned_in_6_days_as_the_new_mod_of/

Beyond that, have fun, be supportive of others, help folks but take no gruff, learn, grow, share, discuss.

We do have a Discord, if you want to hang out and chat with other working copywriters. (Though really it's mostly just bad jokes and worse pitches.)

[Sean's (that's me!) Note: This is a living document. If you see a question that should be included or something that should be added to the answers, please mention it in the comments below.]

(Edited 010924 based on some additional questions I've seen and feedback I've received. Also provided some additional links to resources and courses.)


r/copywriting May 02 '25

Free 22-hour "Copywriting Megacourse" 👇 (NEW)

Thumbnail
youtu.be
213 Upvotes

For beginner copywriters AND working copywriters who want to boost their career & copy skills!

Copy That!'s Megacourse is finally out after 7 months of production and $60,000 of costs.

We try not to self-promote here, but I'll make this ONE exception because we made this to be as VALUABLE as possible for beginners (without being TOO overwhelming...)

This course is everything you need to get started.

From persuasive principles to how to find work. Research. Writing copy. Editing copy. Career paths. Portfolio recommendations. Live writing examples. Fundamental concepts. Etc etc etc.

There's a TON.

And to be ultra-transparent: There's also a link to sign-up to our email list where we sell things. THIS IS NOT MANDATORY. You can watch this whole course on its own and launch a career without paying a penny.

We are extremely open about who are paid products are for.

If you're a beginner, this free course has been designed to give you everything you need so you don't have to buy a course from a guru.

If you make money from copywriting and decide you want even more from us, great!

But this Megacourse is a passion project that we've poured everything into so beginners can avoid being conned into mandatory upselling.

Alright, cool.

This project has been planned since 2023 as an expansion of my original 5-hour video... So if you got any value from the first one, hopefully you will get 5x more from this new version.

We started filming in October 2024 and it took us far longer than we expected to finish.

So... If this Megacourse does help you (or if there are any other kinds of content you want to see in the future) let us know!


r/copywriting 7h ago

Question/Request for Help Do you think the Copy That course is good ?

9 Upvotes

Hello every one!

I want to start working as a copywriter and I don’t really know where to begin. I see everywhere guides on how to start but I don’t know which one is good ?

I found the Copy That Mega course and 31 days mail sub but I don’t know how good it is. Did anyone do it or are working with them ? Is it work following it ?

I want to know how you guys started, and if you got any pro tips for a beginner.

Thank you!


r/copywriting 4h ago

Question/Request for Help How can you maintain quality but have the quantity flow?

2 Upvotes

So, I have been wondering how I can manage to have high quality with my output but still have the flow be in quantity. I do not know if this makes sense, but some of my fellows around can achive such but for me I find it very difficult. I am not sure if they combine poor quality with high quality of their outputs or they have all of them in good quality.

For me, i feel like if i try to maintain quality, the quantity would not be as much if I try not to concentrate on the quality rather consider the quantity.

This is a general question if you understand, you can offer a general answer or else you would go ahead to give an example if possible,,,


r/copywriting 8h ago

Question/Request for Help Which degree to choose?

2 Upvotes

I have over 10 years of work experience as a technical writer and marketing copywriter.

Partially completed Associates degree in communications (more than 15 years ago) and have a Certificate in Technical Writing.

Should I choose the UMPI BBA with a concentration in Marketing

or

WGU Bachelors in Communications

I also hope to do a Masters in Organizational Leadership or maybe an MBA?

I would like to get better positions as a marketing/copywriting/content strategist/digital content specialist or internal communications.

I would also like to expand my career to go into management preferably, like Marketing Communications Manager or Lead Content writer or similar positions.

Thank you so much!


r/copywriting 3h ago

Question/Request for Help Does your brand voice actually hold up across every page or does it quietly fall apart somewhere

0 Upvotes

My homepage copy feels like me. The about page feels like me. And then I get to the email welcome sequence or the FAQ section and it reads like a completely different person wrote it, someone a little stiff, a little corporate, like the warm version of me just clocked out.

I have a rough voice guide I made for myself, nothing fancy, just some notes on tone and words I want to avoid. But somewhere between writing the fun stuff and writing the functional stuff like shipping info or return policies, the voice just drops off. Those pages end up sounding like terms and conditions even when I am genuinely trying

I think part of it is that I treat the utility pages as something to get through rather than something to actually write. Which probably shows

Curious how people handle the parts of a website that feel like chores to write. Policies, FAQs, transactional emails, that kind of thing. Is there a way you think about those that keeps them from flattening out, or do you more or less accept that certain pages are just going to be drier than the rest of the site.


r/copywriting 1d ago

Question/Request for Help VSL/Quiz funnel feedback

2 Upvotes

Hi all
This is one of the VSL’s for my quiz funnel. People answer questions about their event or party rental business and get redirected based on their answers to a VSL for their pattern or blind spot.
Ads run direct to quiz.
Quiz is packaged as a “clarity tool” to help them find gaps or things they aren’t seeing in their businesses. Fixing captions right now, but would appreciate feedback.
Here is the page and VSL

Bookkeeping & consulting firm, basically talk about the numbers behind event and party rental businesses.


r/copywriting 1d ago

Question/Request for Help CopyHour

Thumbnail
1 Upvotes

r/copywriting 1d ago

Question/Request for Help Client wants me to write short form script but I dont have any experience

2 Upvotes

I am into long form content writing write on substack and also write nurturing newsletters for businesses but i really dont have any experience with short form scripts writing

And now i got a client who want me to write short form content writing

He is an influencer who make videos for perfume brands and food chains into storytelling style

These videos will be his portfolio so he want to make some high quality videos to attract more brand deals. The problem is I have write some scripts but he doesn't like any of them. I dont want to lose that client.

I want some tips and suggestions from the people who have been into short form and also good at storytelling


r/copywriting 1d ago

Discussion Overcoming Terrible Copywriting Mistakes

4 Upvotes

We’ve all done it. Missed a letter or a word and forgot to go back. How have you overcome embarrassing blunders that are public facing?


r/copywriting 1d ago

Question/Request for Help Hi, I need a suggestion on a tagline

0 Upvotes

Tagline: “Because trust is only possible with boundaries.”

Can I write something better than this for a tagline of a project. It's a project that constraints hardware so that it cannot do something unapproved


r/copywriting 2d ago

Question/Request for Help [Tear it apart] Landing page copy for a $49-$99/mo AI execution system (Target: Founders/Solo Operators)

0 Upvotes

Hey guys, I need some feedback on the landing page copy for an app called Elevist. (quick side note: what do you actually think of the name Elevist?).

Basically most productivity apps like Notion or Asana are just passive list repositories. you put your tasks in and they just sit there causing task debt. Elevist is an AI execution system that connects your long-term goals, metrics, tasks, habits, and notes into one single workspace.

...and to be clear, this is not just another LLM wrapper. we are actually running math decision theory and behavioural science metrics (I have a PhD. in AI) in the background to model your state. it uses your full context so the advice is deeply personalised to how you actually work.

Here is how the loop works:

  • Define: you set a goal and the AI deconstructs it into hard metrics.
  • Prioritize: it sorts your tasks by leverage. highlights the $1,000/hr strategic drivers and flags the $10/hr admin stuff as "fake work".
  • Daily Focus: instead of staring at a massive backlog, the AI builds your specific plan for today so you know exactly what to execute right now.
  • Weekly Review: every 7 days it forces a strict audit. it compares your actual reality against your goals to show you exactly what worked, and then tells you how to adjust your plan for Monday.

It's built specifically for founders, executives, and high-output generalists. since pricing will be around $49 to $99 a month, the copy really needs to communicate that it's an active system, not just another basic to-do list.

Here is the exact text for the hero section. rip it apart.

[ H1 ] Turn your goals into daily execution.

[ Eyebrow ] Not another AI to-do list.

[ Sub ] Plan your day. Kill the fake work. Every week, AI reviews your progress, finds what's working, and improves your plan for next week.

[ CTA ] Request Early Access

Context note: right below the CTA, there is a narrated product tour video that starts playing automatically so they immediately see the app in action.

Specific feedback I'm looking for:

- does the copy make it sound like an active execution system that actually guides you, or does it still sound like a passive tracker?

- does the "kill the fake work" hook land for you or is it too aggressive?

- does it justify a premium vibe?

Thank you in advance


r/copywriting 1d ago

Question/Request for Help Can i get some help?

0 Upvotes

Maybe like 4 or 3 years ago , i saw a book it was about copywriting, unfoarintly i dont have screenshots or anyhting but i can describe it , it had art in the book that was super colorful there was a picture i vividly rember that had the The Creation of Adam picutre in or on it. does any one know which none i am talkigna bout?

I remeber seeing a facebook ad about it and it had a landing page that sold the book.


r/copywriting 2d ago

Question/Request for Help Is CT's megacourse enough to make at least $100/mo?

0 Upvotes

Any advice would be greatly appreciated.


r/copywriting 3d ago

Question/Request for Help Does actually believing in a product make you a better copywriter?

9 Upvotes

There is a client I picked up a few months ago and the product is fine, does what it says, nothing wrong with it, but I have zero personal connection to it. The copy I write for them is technically solid. Good structure, clear benefits, reasonable CTA. But it feels like it was assembled rather than written.

Compare that to my own ecom store where I genuinely think the product is worth buying, and even though I've complained about the paralysis of knowing too much, when I do get a sentence right it has a different quality to it. Something in the rhythm is looser and more direct.

What I can't figure out is whether that's belief doing something real in the writing, or just familiarity with the audience because I am the audience.

Because the uncomfortable version of this question is: if belief leaks into copy quality, what does that mean for client work where you're mostly indifferent to what you're selling? Do you fake it until something clicks, execute the brief cleanly and not worry about it, or turn down work where you can't get there?

I've mostly been executing and not worrying about it. But I read back some of that client copy lately and it has this flat professional quality that I wouldn't point to as an example of anything.

Curious if this is a real thing people notice or if I'm just in my head about it.


r/copywriting 4d ago

Question/Request for Help Need some copywriting advice - not to become a copywriter, just to stop contributing to bad copy on the internet

16 Upvotes

I am an SEO, and there are a lot of situations where I need to write content myself, because going through the content team can be a long process in certain cases.

AI obviously helps, but I guess I am old school. I want to be able to write good content myself without having to rely on AI to refine my drafts.

I also feel responsible when I put out AI-generated content. It keeps bothering me because my inner voice keeps telling me, "You are one of the AI sloppers... contributing to the garbage."

I want to be able to write my own thoughts naturally. Let them be imperfect, but at least they are original and actually mine.

At the same time, I want to get better at it over time simply by writing more.

So, would spending 30 minutes to an hour every day deliberately working on my copywriting skills actually help?

I've even trained Claude on a bunch of good copywriting resources and asked it to act as my tutor. It gives me daily exercises, then critiques my work and teaches me a lesson based on what I got wrong.

I'm not sure if that's an ideal approach, though. There might be much better ways to learn.

If you were in my position, and you had my exact mission, what would you do starting tomorrow?

Books, resources, guides, videos, exercises, courses, whatever you think is necessary, I'd be willing to work through them in order.

If possible, I'd really appreciate a specific roadmap rather than just "read more and write more."

Sorry if that sounds demanding/rude. I'm saying it very softly in my head while typing this. lol


r/copywriting 3d ago

Resource/Tool For those using AI for copywriting, check out AI-ChatNote for inline comments in AI chats

0 Upvotes

AI-ChatNote is a free browser extension (Chrome, Firefox) for inline comments in AI chats.

No more copy+pasting. Simply hover on a paragraph, click and an editor for your comment opens. Save the comment and go on. The comments will then be added to your response to the AI.

It's free, works for all big platforms and it does help a lot in streamlining the whole AI chat experience.

Let me know if you have suggestions or found a bug. 👍


r/copywriting 4d ago

Sharing Advice, Tips, and Tricks Are you happy you pivoted out of "advertising?"

Thumbnail
2 Upvotes

r/copywriting 5d ago

Discussion what made the biggest difference when you were building your first copywriting portfolio?

15 Upvotes

starting without much client work seems like a weird catch-22. you need examples to get clients, but you need clients to create real examples. i’m curious what actually worked for people when they were starting out. spec work, personal projects, rewriting existing ads, volunteering, low-paid jobs or something else?

what would you recommend to someone building their first portfolio today?


r/copywriting 4d ago

Question/Request for Help Why Do You Write?

0 Upvotes

When I’m asked why I write, I always want to give a clever answer. Something profound.

But the truth is simpler: I’m curious. I ask questions. I like figuring things out. And I like finding the right words.

I wrote about that, my journey from journalism to SEO, copywriting and digital marketing, and what I bring to the work.

Read: Why Mark Migeni Writes


r/copywriting 6d ago

Discussion Last month, I posted looking for a job. This month, I found a new job as a senior creative copywriter. AMA!!

119 Upvotes

Process:

  1. Instead of cold emailing, I found the HR's contact info through apollo and found out the same number through another whatsapp community. Pure coincidence.

  2. Using the community, I started asking some questions and soon asked for a chance. I already cold emailed them but most of them didn't check it apparently.

  3. I did the assignment and made sure, it included a lot of gen Z memes which wasn't the part of the assignment. Yet, I did because the target audience was Gen Z.

  4. After 3 more rounds, I finally got the offer letter. The pay isn't that much but after 6 months, I'm finally happy that I'll be looking forward to a salary every month.

I can also start doing freelance gigs soon. Hopefully, I'll get to add some value to the clients.

Thanks to god 🙏


r/copywriting 5d ago

Question/Request for Help Help Writing a Spec Portfolio

8 Upvotes

I'm planning to apply to an agency. I have adjacent experience and a related degree but don't have any direct experience in copywriting (and therefore no real examples of my work), so I'm Iooking to write a spec portfolio of example pieces to showcase my writing. Does anyone know the best way to go about this?

For example, is it typical to write yourself a hypothetical brief that you include with the article to display your ability to follow one?

Should you base the articles on real products/services or make up hypothetical ones?

Are there skills that are less obvious to a beginner that agencies are looking out for when they read a portfolio?

Should you do keyword research and write the articles with an SEO focus? If so, should you include the keyword research in the portfolio?

Any answers to these or any extra tips and general help would be much appreciated. Thanks.


r/copywriting 6d ago

Sharing Advice, Tips, and Tricks The fastest content brief is not the shortest one

0 Upvotes

The briefs that slow creators down are usually not long. They are full of decisions the creator is not allowed to make.

A useful brief should make the product truth, audience, offer, claims, and boundaries unambiguous. It should also say which parts belong to the creator: the hook, wording, setting, pacing, and delivery.

When every sentence is pre-approved, the creator becomes a presenter. The result may be compliant, but it rarely sounds like a person anyone would stop to watch.

A test I like: remove the script and ask whether the creator could explain the product accurately in their own words. If not, the brief is missing context. If yes, the script is probably doing too much.

How do you decide what belongs in the brief versus what the creator should own?


r/copywriting 7d ago

Question/Request for Help What's your hourly rate?

14 Upvotes

Hi wordsmiths,
I just got contacted by someone needing a freelance copywriter, and they asked me for an hourly rate. I've only ever done work in a salaried position.

How do y'all measure the hours a project will take and put a price on it?

Thanks <3


r/copywriting 7d ago

Question/Request for Help My manager keeps rejecting my copywriting and using AI.

23 Upvotes

I'm in a junior/middle marketing position which I'm quite new to, I've been in marketing for about 5 years. I'm not the best copywriter ever but I don't think I'm terrible.

A big part of my job description is writing emails/social media posts, and ever since I've joined my manager has completely shot down almost every piece of writing I've produced. They haven't asked for amends or even thoroughly reviewed them, just outright rejection.

They'll then take the general idea, put it through AI and go with that output.

I'm feeling a little depleted and untalented, any advice on what to do?