I’ve been trying to find a new business for months but still feel completely stuck. I enjoy building brands, creating content, testing ads and seeing real sales, so I’d preferably like to create a physical product that I’d genuinely enjoy working on.
Please don’t just say “find a problem and solve it” or “I worked in the industry and saw an opportunity.” I want to understand your actual thought process. What made you notice the opportunity, why did you choose that particular product, and how did you determine why customers would buy yours instead of the existing alternatives?
I’m also curious how you knew you would enjoy building the business long term. Did you already love the product category, or did it become interesting once you started developing the product and brand?
I’m not asking anyone to give me an idea. I want to understand how people went from feeling completely lost to choosing a business that felt both enjoyable and capable of selling.