r/truegaming • u/grailly • 15h ago
Some very anecdotal notes on Gamescom 2026
Last year I posted some anecdotes and details from my Gamescom trip as "press", it seemed to interest people. I thought I would make another post this year.
As the title indicates I might be completely off base, this is entirely based on feelings and impressions. I have been going to Gamescom for over 10 years and have been discussing this with peers, though, so I would hope my thoughts aren't completely wrong.
Even more Korean and Chinese games
The biggest trend I noted last year was the strong Korean and Chinese push into games. It is even more noticeable this year. If you watched ONL it was also quite obvious to see how these markets are taking up the space. Last year I said this was more noticeable on the public side, but this year the business side was also taken over.
Interesting to note that for western companies the divide seems to be public/professionnal, the Korean and Chinese companies divide more by business/games. Mostly meaning that games, even for press, are often seen in the public area. Business area is more for "actual" business. We asked the Tencent reception for PR business cards and they said they weren't doing game stuff in their booth.
Very expensive public booths
It's no secret that the games business as a whole isn't exactly flourishing right now, but you never would have guessed it going to Gamescom this year. Every public booth seemed more expensive and extravagant than the last (and comparatively to last year). I did notice less spend on business booths, though. Much less free food and fewer goodies. Microsoft might be the only company that felt less extravagant than the previous year.
Countries are pushing their games
On top of companies renting booths, countries (through foundations) do too. It seems like this year the spend from countries has increased as they had more of a presence. I've also started getting a lot more PR emails from country delegations rather than games directly.
The Czechs seemed to be pushing pretty hard, it reminded me of the Polish push from a few years back. It's rare to have an open bar all day pretty much open to anyone. I also noticed a bigger presence from Brazil, Australia and New Zealand.
Buggier software
I'm the only one of my group to have noted this, so take it with even more of a grain of salt. The builds I played were generally buggier than what I played in other years. Maybe I just got unlucky, but I've had more hard crashes, soft-locking or just general bugginess than any other year.
Don't necessarily take this as "software bad now". It also seemed like I was often not playing a "vertical slice" as we have gotten used to calling them. Many builds I played seemed to just be the work in progress software directly. For Ubisoft in particular, I had quite complete versions of Rayman and Heroes 3 and I was just told to ignore some stuff and not click on them.
The death of Powerpoint (let me hope)
Press presentations have been getting further and further from business presentations for a while (Remember when E3 conferences were Powerpoints?). This seems to have peaked this year. I've had nearly no Powerpoint presentations, it was all video or live gameplay.
The PC and Xbox controller are king
All demos I played were running on PC (except Gears E-Day which was on a development kit), so any controller would have worked. I haven't seen a single PlayStation controller all week. Considering the console popularity it still feels quite surprising to me. It does make sense that the Xbox controller is the most popular controller to stick in a PC, but the extent of it surprised me.