And that idea feels like the only reason you reasonably would.
I was unfamiliar with MSCHF before this Secret Lair was announced, and after looking into their work I came away with an interpretation of the drop that I haven't seen discussed. Specifically after coming across their "Boosted Packs" series, which stands as a direct commentary to exactly what they've collaborated with Wizards on with this Secret Lair.
Upon browsing their previous works, it seems to me that MSCHFs artistic work is often very directly about the structures of capitalism and consumerism, and more specifically how the internet has driven these systems to evolve into something quite bizarre. Their collaboration with Wizards is an opportunity to communicate those ideas through one of the very companies their work tends to critique.
The drop itself is the work of art: a commentary on modern TCG culture and what it has become in 2026. It poses as a celebration of Magic's origins, (which cost the creators nothing aside from the paper used to print the test cards) while selling that experience back to the players at a premium price. It's no surprise that the product itself isn't sold as a self contained, playable set, but as micro-packs similar to Aftermath Boosters, an iteration of Magic that was universally rejected by the player base.
The contrast of the early design language (where the imagery was an afterthought or an inside joke) packaged in a modern distribution method (a limited drop at a premium price that is bound to sell out) makes these ideas even more pronounced. What Magic was and what it has become is on full display. The drop questions what makes cardboard worth the money we spend on it, and questions further if we even should, given the current economic landscape where everything seems to integrate some form of gambling.
I was planning on skipping the drop, due to the drama of randomized packs coming to Secret Lair. But the more I reflected on these ideas the more I wanted to participate in the experience MSCHF had created. Not for the cards themselves but to appreciate how they creatively explore the themes of modern cardboard consumerism.
I'm sure there won't be any left by the time I reach checkout tomorrow. Which, even that, seems to be part of experience. So at least I still get to "participate".